You may have noticed that in the past few months Vital Hike
have been tweeting away like there’s no
tomorrow (which of course there is and we know it better as “#WarningWednesday”). This Tuesday (one of my personal
favourite twitter days) is our ‘Top Tip Tuesday’ – which means Vital Hike try
and share some interesting online marketing tips with their followers. Over the
past few months Tuesday tweets have ranged from tips such as, ‘Use keywords in
GoogleAd content & Google highlights them when they appear!’ to ‘Marketing
your brand with strong family values can increase business - especially in the
current climate ( http://t.co/hUaXoj4L )’.
As the months have flown by, tips have been mounting up and it’s starting to
look as though there’s just not enough Tuesday’s in the year!
With that in mind, this Tuesday, we would like to give you not
one, but (drumroll, please)…
 |
An example of an incredibly
interesting and valuable tweet |
…SIX of our top tweeting
tips!
1.
Tweet often
( – but only when you have something
interesting to share!)
Many online tips and hints to tweeting may
give you advice to turn into some sort of twitter maniac and tweet excessively
about everything that happens to you in your daily life from, ‘Popping out to
get some milk’ to ‘On my way back – got the milk’. Although tweeting frequently
gives people a reason to follow you (as there aren’t many people who want to
follow someone who never tweets – unless they’re Beyonce), you have to bear in
mind that if your tweets take over their twitter feed and they don’t find them interesting – you’re likely to be ‘unfollowed’
faster than I can say supercalifragilisticexpialidocious (and I was a SERIOUS
Poppins fan).
2.
Share interesting or useful tweets
(and don’t keep tips to yourself ;) )
Online social networking is essentially
like an extremely large conversation – with millions participating at once. In
order to grab the attention of people who are interested in what your business
is about, it is important to leave behind the ‘sell, sell, sell!’ marketing mentality.
Currently, the results of social networking are incredibly hard to measure as
far as marketing tools go – someone may have over 1000 ‘likes’ or ‘followers’ but
if 99% of these people are not a business’s target audience, it’s probably not
that useful.
One way of reaching your target audience is
to bear in mind what they will be searching for – put yourselves in their
shoes! If, like us, your audience is searching for information in online marketing – share
some information on online marketing! It doesn't have to be the secret
ingredient to a family recipe – just something that they would find worth
reading.
Think of why you follow others on twitter – usually you either find someone’s
tweets useful, entertaining or interesting. If you try and apply these factors
to your own tweets, you should be getting the right audience following you –
and what’s more, they will be actively engaged in what you tweet about.
3.
When your tweet includes a ‘Trending’ hashtag
–
make sure it doesn’t begin with it!
When a reader scrolls through tweets that
are currently trending, some will have the trending hashtag at the beginning of
the tweet. The main issue with putting a hashtag at the beginning of a tweet,
is that it can sometimes make the tweet harder to read than one that starts
with what you want people to read. So unless the hashtag is part of the
sentence, it’s better to leave it till the end!
4.
Follow or Create a ‘list’
 |
| I wonder who twitter follow... |
‘Lists’ on twitter are a fairly new concept
and not everyone has got involved in them yet. However, they are a great tool
to use, especially for people wanting to follow many various categories of
tweeters (e.g. Vital Hike have a B2B Scotland list – where they follow many
Scottish businesses).
You might only have your friends
in your personal twitter feed, but with ‘lists’ you can also follow a group of
celebrities you like or some companies you work with, so that you don’t have to
be constantly inundated with what Lady Gaga’s latest dancing venture is, but
you can check the ‘list feed’ when the mood strikes you. If you don’t have time
to create your own list, you can also follow other people’s lists! So if you
know your mother has the same taste in celebrities that you do, and she’s
created a list, you can save yourself time and just follow hers (just go onto
her profile and click the ‘lists’ tab above her twitter feed.
5.
Get your audience involved
The more you can offer your audience, the
more they’ll want to get involved with your brand and business. Whether it’s
information, a free gift or a competition – getting people talking about your
business and your tweets should be your goal!
6.
Don’t use social networking as a sales tool
The main marketing purpose of social
networking for businesses (although it is still in an experimental stage) is
branding. This does not mean that platforms such as twitter and Facebook are
only useful for the huge brand names – quite the opposite actually. As twitter
and Facebook have very few advertising opportunities and everyone has the same
limits and reach (the service is the same across the board) it means that everyone
has a very level playing field – whether you’re Coca cola’s personal twitter PR
team or a homeless man with an internet connection - you only have 140 characters per tweet to let the world know what's going on!
 |
Every time you use twitter purely for sales..
...a little blue twitter bird dies :(
Why cruel world? WHY!? |
From personal experience, I don’t tend to
use twitter to buy anything. Maybe that’s just me, but I think that if you want
more people going to your website to buy things then SEO and Google Ads (among
other things) might be a better investment. However, I do think it’s important for
your business to have a voice and be involved in the online ‘conversation’,
because, once people who are interested in your business either start following
you or become interested, it will mean that A) hopefully they will have a good impression of your business and
may spread the word and B) when they or someone they know asks for a service or
product such as yours they may be more likely to go to you or refer you to
someone else.
Overall, the best advice I could give you
would be to get involved in the conversation and don’t be scared to make a
mistake – everyone does and it’s always the best way to learn (well, other than
just getting it right first time)! It’s absolutely free to tweet and it might
just be the best thing you ever did for your business - and if not, at
least you've found a new way to see what Stephen Fry’s up to.
