Last night, I decided to pack up 15 minutes before my train was
due to arrive at my destination in case it was early (and definitely not so I
could race everybody around me to get to the doors first. Because that's a
childish game to play in my book. Even though I win every time anyway).
I may have to resort to this pipe if the puppy doesn't work |
So I packed away all my things, put on my jacket and fancy new
'snood' and walked to the doors with my laptop bag and my suitcase. Admiring my
new jacket in the reflection of the window I think, 'I look like the girl version
of Sherlock Holmes in this jacket. Awesome. And who made it first to the doors
of the train? I believe that's you, Mrs Holmes. Indeed Watson'. Strolling along
without a care in the world, I head home in a taxi, where the driver rattles on
about the economic crisis and I nod along politely while wondering if I would
take him more seriously if he were wearing a Sherlock Holmes jacket.
Probably. Definitely.
I get home and run around the house, throwing off my outerwear and
bags and turn on the fire to warm myself up, feeling so pleased I made it home
without being kidnapped and with all of my belongings. Then, as I unpack my
laptop case to get straight onto Facebook (to check the world hasn't fallen
drastically off course in the past 3 hours), a dreadful thought falls upon
me. Where's my I pod? Oh dear god.
After frantically throwing my bedroom into even more chaos than it’s already in and
rummaging through all my bags, of course including the ones that I didn't even
have on the train, I have to come to the realization. It's really gone.
I have since tried to call the train companies and lost property
offices but there has been no luck so far.
And now I bet you're wondering what on earth that has to do with
marketing. So a thought occurred to me today, while I was
wallowing in the depths of despair. I remembered that the last time I had felt
like this was when I lost my favourite teddy when I was just a little
girl. I was literally grieving for this piece of metal (with a gorgeous
pink belkin case, in case anyone's seen it). Why did this thing mean as much as
my most treasured childhood toy?
The site for all those who also lost part of their persona today |
Those brands have developed those impressions over a long period
of time and have made us really trust
them over the years and generations. However, how did a relatively new brand,
gain this same impression over such a short amount of time?
Certainly the simplicity of their products have made them at the
forefront of new technology and very popular, but I have to wonder – is it only
because so many of us own these items that we feel like this? I read today that
people are much more likely to buy things they connect with, that they become
an extension of our own ‘personas’. So I have come to the conclusion that if
you can provide a product that suits people’s personas, you may be able to develop your own brand, that becomes
part of the family and literally feels like an extension of your consumer. So
last night folks, in a strange way, I lost a little part of Amy.
In light of this news, I’m going to be hitting the bottle hard and
gambling tonight – aka a Redbull and a scratch card – to fill that little void.
And maybe a puppy tomorrow. Cheers Apple.
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