|Stop the murder of innocent yellow trees!|
The yellow page adverts (in the Dundee & Perth edition 2012) have a starting price of £361(for a quarter column ad in plain black) and a maximum price of £6928 (for a double page ad with more than three colours).
In an effort to help Scottish businesses spend their hard earned money in the right place, I have been trying to find the hard facts on how many people do use the the yellow pages, so I can contact customers who truly will see a benefit from changing their marketing strategy to a much more cost effective campaign online. However, I have hit a massive road block - it seems statistics and hard facts on people who use the yellow pages in the UK are pretty much non-existent!
I have found some facts from the US - in places like San Francisco and Seattle, environment concious city leaders have enforced an opt-in programme where it is now people's choice as to whether they want the yellow business directory delivered to their doors - but the situation in the UK isn't as transparent. In fact, yellow pages current statistics have a huge focus on yell.com usage and the only statistic I could find from them on the directory was 'The Yellow Pages directory is used by 80% of UK adults**' where the the statistics are taken from 2006-2007.
|One good use for your yellow pages!|